I take great pleasure in showcasing my style and philosophy on professional floral design.  I understand that everyone has an independent expression of who they are.  My goal is to capture the unique quality and personality of every couple I design for.

My Story

My name is Jennifer Reed, and I've been designing professionally for over 15 years.  I LOVE creating whether it be painting, collaging, sketching and of course what comes naturally to me... floral design.  Growing up in my fathers flower shop I was surrounded by flowers and creative people.  I would slowly pick things up while trying not to get in the way of the hustle and bustle of a busy shop.  While in college I explored many options but of course I was led right back to Art.  I received my BA in Art at Rowan University and studied color and design.  I don't believe I would be the designer I am today without my degree.  After graduating college I opened my own shop in Cherry Hill and started a successful business doing weddings and events.  I loved my shop in Cherry Hill but I grew to love something more... starting a family.  So I chose to raise my two girls back in the place I had so many memories, my father's shop at Lavender and Lace.